
Story Stack.
One story.
One hundred ways to tell it.
The Story Stack is how we turn your core narrative into a full suite of strategic, spectacular content—designed to move across platforms, drive engagement, and build brand equity that lasts.
Whether it’s a byline, a podcast, a keynote, or a landing page—every piece connects back to the central story that sets your brand apart.
Because the most powerful brands don’t just tell stories.
They tell the same story—brilliantly—everywhere.
Story at the heart.
One Central Story. Amplified Everywhere.
Authentic stories are the heart of all great brand marketing and communications.
Every brand has a story worth telling, but the most effective brands start with a central narrative that shapes every touchpoint.
At Storyology, we take that core story and create:
Headlines that spark interest
Storylines that fuel channels
Content that moves with purpose across the web, media and social
The case stack.
How brands used our story services.
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PROJECT
Ilkari needed a clear brand voice and storytelling foundation to support its market entry across domains, data centers, cloud, and colocation. The focus was on trust, sovereignty, and control—told through high-integrity content crafted for a technical but human audience.WHAT WE DELIVERED
Full content strategy and UX-forward copy for the launch of Ilkari’s website
Metadata strategy aligned with commercial and SEO goals
Six executive bylines + 12 feature stories for leadership and product experts
Flagship bylines included:
The foundational power of operating a DCOS-3 data centre
Why DCOS certification matters for business reliability
The insider’s guide to a data centre fit for purpose
Making a safe bet with colocation in the iGaming universe
The case for colocation in a hyper-scale world
Don’t be lucky—be certified
What we learned at Andicom 2024
How the right colocation services can increase operational control
Deconstructing data sovereignty
The spectacular sound of culture capital
Don’t web-scale, hyper-private scale
Here’s why you need to manage data like a commodity
Six changes data centres need to make for the future
Data centres: presumed sovereignty is not true data sovereignty
An evergreen editorial series titled Real Talk
A bi-monthly Best of Ilkari newsletter
Short-form content for the company launch, events, and announcements
Social storytelling on LinkedIn for product and marketing leads
Leadership content placed in Sigma World and industry media
Messaging framework aligned to Ilkari’s brand pillars and commercial goals
IMPACT
Defined and launched a clear, consistent brand voice
Strengthened sales-aligned messaging
Early industry credibility and visibility in a competitive space
THE SNAPS
"Jennifer just constantly executes over and over again. The strategy and creative come together in a way that lets us focus on the commercial goals." Juan Aguirre, Chief Commercial Officer, Ilkari
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WayBeyond | Feeding the Future
PROJECT
WayBeyond needed to position itself as a visionary in AgTech—bridging AI, sustainability, and profitability for growers around the world. The goal was to communicate technical innovation in a way that resonated with both investors and farmers, while building long-term thought leadership for the CEO.WHAT WE DELIVERED
Strategic storytelling and thought leadership development for CEO Darryn Keiller
Executive branding and voice refinement
Full content strategy for investor messaging and brand narrative
Long- and short-form articles including:
AgTech’s Golden Hour: Why the Future of Food Needs Smarter Capital and Even Smarter Data
The Future of Farming: AI, Digital Agronomy, and the Water Crisis
Feeding the Future: Global Innovations for a Resilient Food System
Some Thoughts on Tomato Seeds
Here’s How Climate Change Affects What You Eat
Wrote two SXSW sessions featuring Darryn:
Sinaloa Stories: Mexico’s AgTech Revolution
If Only Crops Could Talk—Oh Wait, They Can
LinkedIn storytelling series and social content strategy
Executive messaging for event visibility and speaking engagements
IMPACT
Clarified WayBeyond’s positioning with investors and global growers
Strengthened executive visibility at global events
Elevated CEO voice as a leader in AgTech and sustainable innovation
THE SNAPS:
“Jennifer quickly grasped our market and voice, and turned our message into content that worked across every level.”
— Darryn Keiller, CEO, WayBeyond -
PROJECT
Mercury Global Partners, a global PR agency, wanted high-impact storylines their team could pitch to top-tier media. They partnered with Storyology to develop evergreen, feature, and episodic content ideas that aligned with client goals and resonated with the right journalists.WHAT WE DELIVERED
White-labeled storylines across healthtech and medtech verticals
Journalist-specific framing and amplification suggestions
Serialized and long-range editorial themes to sustain pitching cycles
IMPACT
Equipped Mercury’s team with compelling, pitch-ready narratives
Supported year-long PR campaigns with sustained media engagement
THE SNAPS:
“We’ve tapped the amazing Storyology team for several clients and they never disappoint. Their storyline ideas hit the bullseye and are second-to-none.”
— Mindy Hull, CEO, Mercury Global Partners -
PROJECT
Nokia needed more than a homepage refresh—it needed a narrative reframe. The goal was to transform Nokia.com from a product index into a global storytelling platform that could attract, engage, and guide users into the broader brand experience. Jennifer led the first-ever content and editorial strategy for the homepage, shifting it from transactional to editorial.WHAT WE DELIVERED
Concept and editorial strategy for the Nokia.com homepage
Four-panel rotating banner designed to drive curiosity, not just clicks
Six-language global content framework, updated every 30 days
UX-forward copy aligned to brand pillars and digital engagement goals
Integration of Bell Labs innovation, brand narratives, and demand gen content
Story-driven structure designed to pull users into the Nokia ecosystem
IMPACT
Immediate increase in traffic and engagement after homepage launch
Unified storytelling across global teams and regions
Introduced a modern editorial strategy—unprecedented at the time for a global tech homepage
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PROJECT
Okens needed to break into a crowded domain market—with no brand identity, no social presence, and no defined story. Storyology helped shape a new standalone brand, developed a core narrative strategy, and launched their flagship podcast, supporting visibility that led to acquisition.WHAT WE DELIVERED
Strategic narrative framework + tagline: Defend your digital territory
UX-forward website content with editorial tone and metadata
Executive bylines, feature articles + LinkedIn storytelling
“Let’s Talk” podcast (concept, guest booking, scripts, launch)
Acquisition-ready messaging + PR strategy
IMPACT
Acquired by Ilkari Tech
Built brand presence from zero to 377 LinkedIn followers in six months
Positioned Okens as a privacy-forward leader in domain protection
THE SNAPS:
“Jennifer knows how to see the stories that people pay attention to and act on.”
— Okens Domains -
PROJECT
StoryZoo, a global edutainment brand for children aged 2–8, needed to evolve its voice for corporate investors. The challenge was to connect early childhood storytelling to long-term strategic investment—positioning StoryZoo as a brand that builds lifelong trust with future generations.WHAT WE DELIVERED
Corporate-facing homepage strategy and website content
Investor deck narrative and copy for executive use
Messaging aligned to Gen Alpha and Gen Beta impact
Strategic framing to connect emotional storytelling to commercial outcomes
IMPACT
Positioned StoryZoo as a bridge between brand storytelling and long-term consumer trust
Supported investor conversations with strategic narrative alignment
THE SNAPS:
“If there is anyone who gets the essence of who you are to an entirely new audience, it is Jennifer. She can see what you need to do and how to tell your story in a way that is both strategic and creative.”
— Johannes Gropp, CEO & Founder, StoryZoo