Same Funnel.
Different Story.
We killed the funnel, but kept the story.
A global data center company came to us with their checklist of things for their TOFU, MOFU, and BOFU stack.
Yes, they had a list of all the right things. But they didn’t have the story.
Same Funnel.
New Narrative.
THE EXPLANATION. A data sheet that was less about lists and more about the practical steps a business can take to protect its digital intelligence and sovereignty.
We turned their list of TOFU, MOFU and BOFU things into something that grows.
Not just lead gen. A brand asset.
THE REPETITION. Long and short-form feature articles that aligned with the narrative of digital intelligence and sovereignty.
THE ANCHOR. A Digital Intelligence eBook that served as a guide to help potential customers reduce their online footprint and stay ahead of digital threats.
THE SIGNAL. A curated extraction of all the narrative from the core story into customized signals for LinkedIn and Telegram.
