Same Funnel.
Different Story.
We killed the funnel, but kept the story.
A global data center company came to us with their checklist of things for their TOFU, MOFU, and BOFU stack.
Yes, they had a list of all the right things. But they didn’t have the story.
Same Funnel.
New Narrative.
We turned their list of TOFU, MOFU and BOFU things into something that grows.
Not just lead gen. A brand asset.
THE ANCHOR. A Digital Intelligence eBook that served as a guide to help potential customers reduce their online footprint and stay ahead of digital threats.
THE REPETITION. Long and short-form feature articles that aligned with the narrative of digital intelligence and sovereignty.
THE EXPLANATION. A data sheet that was less about lists and more about the practical steps a business can take to protect its digital intelligence and sovereignty.
THE SIGNAL. A curated extraction of all the narrative from the core story into customized signals for LinkedIn and Telegram.
